One of the chestnuts that didn’t find its way into my story on last-minute holiday sales hacks in the Nov./Dec. issue of JCK was the importance of having attention-getting product on hand. It seemed like a no-brainer, something jewelry pros already know.
But now that I find myself shopping for holiday gifts, I have been experiencing the power of attractively packaged and presented jewelry gifts firsthand.
Holiday gift sets tend to be the domain of the beauty world, particularly as it applies to fragrance. Bundling a few items, offering them at a nice price, and presenting them in a gorgeously printed or gold foil–embossed situation makes the whole thing downright irresistible.
I think the key, too, is making the gift look like it a cost a lot more than you spent.
Plus, for people in a hurry with no time to think through their purchase (my husband?), a prepackaged gift set offers the grab-and-go convenience of a box of wrapped-up Russell Stover chocolates. Not the most elevated metaphor I could conjure, but there it is.
A really great example of what I’m talking about is pictured up top—it’s a luxe wine stopper from the New York–based jewelry designer Foundrae, known for its talismanic motifs and pairings of bright gold and enamel. Detailed with one of the brand’s nine tenets—the product itself is, of course, supremely giftable with its built-in symbolism and general good looks. But it also comes presented in that handsome box, along with an illustrated insert card that explains why the gift is not your average kitchen-drawer doodad, but a tiny artifact to treasure.
I also loved the giftable nature of the Monica Vinader trinket boxes below, which come in five colors and can be monogrammed with the recipient’s initials. There’s no gift-with-purchase element, but I like that it’s there as an option, especially if you wanted to spend a certain amount and are coming up short. Pairing one of these boxes with a jewelry gift in the under-$200 range would take the gift en totale to a whole new level.
Then there’s the whole element of value—who wouldn’t jump at the chance of scoring a jewelry trio for $1,500 less than its full retail value, as in the example below?
And in the season’s best example of “the more the merrier,” there’s the colorful gift set below, which features seven interchangeable silicone watch straps. Designed to pair back with the watches in Michele Watch’s Deco Carousel collection, the straps will, in fact, fit any 16 mm Michele watch. And it’s under $200—throw it in their stocking and call it a day,
A few more ideas to prove the point.
Top: True Love Bottle Stopper in 18k gold and silver, $450; Foundrae
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