’Tis the Season for Sales: 19 Last-Minute Holiday Hacks

Make this your most successful year-end yet. Consider these tips from industry experts to jingle all the way to the bank. 1. Monitor Quantities Make sure you have enough inventory to get through the entire holiday season. “You’d be amazed how many studio designers run out of product the week before Christmas and lose 30% of their holiday sales because of it,” says New York City–based jewelry designer Ariana Boussard-Reifel. Top: Kuro earrings in sterling silver and brass; $575; Ariana Boussard-Reifel; sales@arianaboussardreifel.com; arianaboussardreifel.com   2. Leverage Customer Wish Lists Give the customers who have wish lists on file special treatment. Personally notify them of promotions. Or host a VIP shopping event in their honor.   3. Bulk-Order Best Sellers “Consider offering special pricing on one of these pieces, and present it in a prewrapped gift

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