GIA Exec to Join Tracr as Chief Executive Officer

By Karen Dybis | March 30, 2026

Jewelry industry veteran Jillian Wolk (pictured) will become the new CEO of Tracr on May 1, said De Beers Group, which owns the diamond traceability platform.

She will replace Wesley Tucker, who stepped down last month, as Tracr CEO and will be based in New York City.

For the past four years, Wolk has been vice president of growth and strategic initiatives at GIA, where she worked with Tracr.

“I am honored to be joining Tracr and help shape its future as a vital storytelling tool for the diamond industry,” she said in a statement. “With its leading technology platform and industry network, Tracr has an increasingly significant role to play in supporting trust, transparency, and confidence across the diamond industry. I look forward to working with the team and industry partners as the platform continues to develop and scale.”

Wolk is credited with helping GIA develop new services, provide support for industry-wide grading updates, and diversify the lab’s revenue.

She had previously served as vice president of business operations at Swarovski U.S. for nine years, and before that, was director of legal and business affairs for Kidrobot toy company. Wolk graduated from the University of Florida in 2001 and from Nova Southeastern University’s Shepard Broad College of Law in 2005.

“Jillian brings a strong combination of industry knowledge, commercial leadership, and strategic insight. Her insights across jewelry, technology and governance, together with her background working with Tracr, provide her with a wealth of valuable experience to lead the business into its next phase,” said Paul Rowley, executive vice president, diamond trading for De Beers Group, in a statement.

(Photo courtesy of De Beers)