The Dubai-Based PR Showroom At Paris Fashion Week


In early March, in an intimate room at the Hôtel National des Arts et Métiers in Paris, members of the industry’s press gathered for a preview of designs from international jewelers represented by the Amanqi Consultancy, a Dubai-based PR firm.

It’s Paris Fashion Week (PFW)—you’ll see it also referred to as Paris Couture Week—and fine jewelry showings coincide with the catwalk events so enthusiastically written about and photographed for the world who can’t be there to see.

The designers showcasing their latest collections at the Amanqi preview—many based in the Middle East, others in Europe and the United States—enjoyed the high fashion treatment of their own, their offerings photographed beautifully for the event (pictured here).

Along with the photos, JCK asked some of the designers for their take on the Paris experience.

Marvva Fine Jewelry
Marvva Fine Jewelry’s Daisy collection

“It was a great pleasure to be part of the Amanqi Showroom at Paris Fashion Week,” says Marvva Fine Jewelry designer Marvva Ayoub, who is based in Turkey and was showcasing her Daisy and Ladybug collections. “There were so many great moments there, but getting to know the other brands’ designers and having a valuable discussion about jewelry with them was one of my favorite moments.”

Kalthams Pavilion
Kaltham’s Pavilion’s Pearl Gardenia collection

‘It was a wonderful experience to have people from all around the world meet and see my latest creations,” says Kaltham Al Majid of Kaltham’s Pavilion, a Qatari brand established in 2018. Kaltham’s Pavilion showed its Pearl Gardenia line—composed of pearls, gemstones, and diamonds—as a featured collection.

Bleu Concept PFW
Bleu Concept’s Reflection of Light collection rings featuring blue enamel and diamonds

“Showcasing Bleu’s first collection, Reflection of Light, at PFW was an unforgettable experience,” says Maryam Khalid of Bleu Concept. “Each piece of jewelry from the collection reflects a creative vision. PFW establishes a brand’s presence and provides a space for fashion industry leaders to come together and exchange ideas, form partnerships, and build relationships.”

Seema Somani PFW
Seema Somani’s statement necklace and earrings

“Paris Fashion Week was an opportunity for me to showcase my jewels on an international platform,” says designer Seema Somani, who is based in Dubai. “It was amazing to see the feedback on a global scale.” Her brand was established 22 years ago, first specializing in one-of-a-kind creations before introducing its new signature collections.

Top: The Amanqi Showroom at Paris Fashion Week (Photos were taken by Nicolas in Paris, Anastasia Fedoseeva of The Street Pie, Maria Rogersdotter, and Déspi Naka)

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By: Brittany Siminitz

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