Dominon Diamond Mines has appointed Rachel Aaron (pictured) as director of marketing.
In her new role, Aaron will work on promoting the company’s Canadamark hallmark, which certifies that a diamond comes from the Ekati and Diavik diamond mines, both in Canada’s Northwest Territories.
According to LinkedIn, her prior experience includes working at lab-grown diamond company Diamond Foundry as well as watch brand Officine Panerai.
In 2017, Dominion signed a deal giving James Allen exclusive online rights to the Canadamark brand.
Dominion operates and has a controlling interest in the Ekati mine and owns 40 percent of Diavik.
Last July, Dominion, formerly a public miner that has also gone by the names Aber and Harry Winston, was purchased by Washington Companies for $1.2 billion.
“Rachel joins Dominion at an exciting time as we boost our focus on the Canadamark hallmark,” said Jim Pounds, Dominion’s executive vice president, diamonds, in a statement. “As a Canadian who is passionate about Canadian diamonds, Rachel is excited at the prospect of being a champion of Canadamark. We are confident that Canadamark will grow tremendously under her leadership.”
Image courtesy of Dominion Diamond Mines