Dominion Diamond Hires New Marketing Director

Dominon Diamond Mines has appointed Rachel Aaron (pictured) as director of marketing.

In her new role, Aaron will work on promoting the company’s Canadamark hallmark, which certifies that a diamond comes from the Ekati and Diavik diamond mines, both in Canada’s Northwest Territories.

According to LinkedIn, her prior experience includes working at lab-grown diamond company Diamond Foundry as well as watch brand Officine Panerai.

In 2017, Dominion signed a deal giving James Allen exclusive online rights to the Canadamark brand.

Dominion operates and has a controlling interest in the Ekati mine and owns 40 percent of Diavik.

Last July, Dominion, formerly a public miner that has also gone by the names Aber and Harry Winston, was purchased by Washington Companies for $1.2 billion.

“Rachel joins Dominion at an exciting time as we boost our focus on the Canadamark hallmark,” said Jim Pounds, Dominion’s executive vice president, diamonds, in a statement. “As a Canadian who is passionate about Canadian diamonds, Rachel is excited at the prospect of being a champion of Canadamark. We are confident that Canadamark will grow tremendously under her leadership.”

Image courtesy of Dominion Diamond Mines

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JCK News Director