Beginning Oct. 11, Swiss jeweler Chopard will sell items from its popular jewelry and watch collections over e-tailer Net-A-Porter.
Items that will be sold on the site include jewelry from Chopard’s Happy Diamonds and Happy Dreams collections, as well as Chopard’s best-selling Happy Sport watch.
London-based Net-A-Porter, co-owned by Yoox and Richemont, claims a monthly audience of six million female consumers. It has also sold items from noted jewelry brands Cartier, Tiffany, and Buccellati.
“We are delighted and excited to be partnering with Net-A-Porter,” said Chopard copresident Caroline Scheufele in a statement. “Chopard is proud to work alongside such an influential retailer.”
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