Cartier is selling its new Panthère collection over e-tailer Net-A-Porter before it even comes to its own stores and retailers.
This linkup marks the first time Cartier has partnered with an e-tailer, a statement said.
Cartier is owned by Richemont, which owns 50 percent of Yoox Net-A-Porter.
The pop-up shop selling the Panthère de Cartier watch line will run on Net-A-Porter from May 2 to May 31. After that, it will come to Cartier’s own boutiques and dealers.
The new collection revives a line Cartier originally sold in the early ’80s. The new collection comprises 12 models with yellow gold, rose gold, white gold, and stainless steel variations, with and without diamond bezels.
Federico Marchetti, CEO of Yoox Net-A-Porter Group, said in a statement his site has “ambitious plans to expand our fine jewelry and watches category and bring more iconic hard-luxury brands into a global online world.”
(Image courtesy of Yook Net-A-Porter)