Bulova, the 146-year-old watchmaker with headquarters in the Empire State Building, is celebrating New York City’s restaurants with its Proud New Yorkers campaign.
The idea for the campaign was to celebrate New Yorkers, past and present, who embody the spirit Joseph Bulova had when he opened his watchmaking business in downtown New York City in 1875. The campaign’s video series highlights some of the city’s best-known restaurants, as well as some newcomers in Harlem. New York City’s restaurants have been particularly hard-hit by the COVID-19 pandemic.
Among the venues promoted in the campaign is Fieldtrip, an Afro-Asian restaurant that is quickly becoming a must-stop in Harlem. It also highlights the Edge Harlem, run by Juliet and Justine Masters since 2014 and known for its Jamaican and British heritage and creative food.
The series also pays homage to two New York institutions: Katz’s Delicatessen, the Jewish deli that has been serving up pastrami and corned beef sandwiches since 1888, and Russ & Daughters, the 107-year-old restaurant and deli currently run by Niki Russ Federman and Josh Russ Tepper.
Bulova made donations to each business owners’ charity of choice, including Rethink Food, Henry Street Settlement, and Community Kitchen of West Harlem—Food Bank.
“There is an enormous sense of pride and strength in New York City and its people that goes unmatched,” said Jeffrey Cohen, president of Citizen Watch America, which owns Bulova, in a statement. “We are honored to be able to connect and support other local businesses and work together in reinvigorating the local economy here.”
The Proud New Yorkers video series can be viewed at bulova.com.
Top: Katz’s Delicatessen, the famous New York institution that was immortalized in the 1989 film When Harry Met Sally (all photos courtesy of Bulova)Follow JCK on Instagram: @jckmagazine
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