Brown & Co. Jewelers is moving its Atlanta location to provide “a unique, elevated experience” and continue the family’s retail tradition with a larger showroom and more offerings for clients, the family says.
The new location in Buckhead Village is scheduled to open in early 2023 and will include a Rolex Boutique as well as a Brown & Co. Bridal Salon, where couples will be walked through the diamond-buying experience, says Sara Beth Brown, Brown & Co. Jewelers vice president.
“We plan to streamline our product assortment as well as our aesthetics to offer a combination of timeless styles and trending pieces in a boutique setting,” Brown says. “You can expect to see an offering of our private label diamond and fashion collections as well as a variety of familiar long-lasting brand partnerships.”
Brown says the bridal salon is one of those areas within the store that holds special meaning both for the Brown family, which prides itself on its engagement ring process and the clients who go through this special journey.
“The bridal salon experience is one that we hope will be educational, stress-free and, most importantly, fun,” Brown says. “We want individuals, couples, and friends to enter our space to explore diamonds and leave feeling like they’re a VIP, having enjoyed a glass of champagne while trying on rings and learning about the precious stones.”
With Atlanta emerging as a coveted wedding destination, Brown says the salon will create a space for individuals and couples to make engagement ring and wedding band shopping a memorable part of their wedding planning process.
The salon also will showcase an expansive assortment of diamond engagement ring options, including finished mounted diamond rings in all shapes and carat weights and an array of loose stones ready to be set in the company’s custom-designed mountings.
“Our team of diamond experts will guide guests on a tour and provide an in-depth look at diamonds in our private presentation salons,” Brown says. “Education is key in a diamond purchase, and the bridal salon offers an experiential take on a piece that will be cherished for a lifetime.”
The Buckhead Village location is across from NARS and the Center Plaza in Atlanta. At 5,500 square feet, the new store will feature engagement rings, estate pieces, high-end watches, custom creations, and designers.
“The new Brown & Co. Jewelers at Buckhead Village will elevate the jewelry industry standard in Atlanta by providing a chic destination for luxury jewelry shopping while maintaining the brand we have built over the past 47 years,” Brown says. “Buckhead Village as a concept has a collaborative spirit that is energizing and exciting.”
Frank Brown founded Brown & Co. in 1974, and he continues to work at the business with his daughters, Sara Beth and Amy. Frank Brown’s grandmother, Marie Burns, also had a jewelry business: The Jewel Box, founded in Spokane, Wash., in 1923. Brown & Co.’s flagship store is in Roswell, Ga.
Being sisters makes the work enjoyable, Brown says.
“Being a family-owned and -operated business in the jewelry industry is one of our biggest blessings,” Brown says. “We are fortunate to have control over how we run our business, meaning our values and vision are always top of mind.”
Top: Sara Beth (left) and Amy Brown say they are looking forward to moving to Buckhead Village in 2023 (photos courtesy of Brown & Co.).@jckmagazine
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