Jewelry brand Brosway Italia has enlisted Giovanni Feroce (pictured), Alex and Ani’s first CEO, as a strategic consultant as part of an aggressive push into the United States.
The CEO of the U.S. division is Beatrice Beleggia, daughter of founder Lanfranco Beleggia, who founded the brand’s parent company, Bros Manifatture, in 1979.
Feroce, who heads GF Strategic Consulting, predicted with his standard bravado that Brosway will be a “top 5 brand in the United States within the next 36 months.
“When it comes to fashion, Italian style and design cannot be beaten and our marketing will show that,” he said in a statement, that added “Get ready America, here comes Italy.” He noted that he emigrated from Italy when he was a child.
Feroce, whose diverse resume includes a stint in the Rhode Island State Senate and an unsuccessful bid to be that state’s governor, served as CEO of Alex and Ani from 2010 to 2014, helping to build it into a brand valued at $1 billion.
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