Industry / Watches

Bremont Recruits Watch Industry Vet Davide Cerrato as CEO


Watch industry veteran Davide Cerrato will be the next CEO of Britain’s luxury watch brand Bremont, and company officials say his appointment should help the Bremont board and its investors attain their “ambitious vision” for the brand.

Cerrato formerly served as head of marketing, design, and product development for Tudor, Rolex’s sister company. At Tudor, Cerrato supervised the relaunch of the brand and the design of the venerated Black Bay watch, one of Tudor’s most popular pieces.

Cerrato previously was managing director of Montblanc’s watch division and is credited for its 1858 Geosphere watch, which became a hero product for the brand. He has also served as CEO and creative director of HYT Watches.

Bremont CEO
Davide Cerrato, who will be Bremont’s new CEO, describes himself as a “creative alchemist” and hopes to push the watch brand forward in the luxury space.

“We are thrilled to have recruited a world-class CEO to help support our ambitious vision for Bremont,” Bremont cofounder Nick English said in a statement. “Following the $59 million investment by Bill Ackman and Hellcat LP announced in January, Bremont is now well positioned to execute on its future plans for growth.”

Cofounder Giles English said: “Davide has amazing, complementary experience and is a great cultural fit. We are delighted to welcome him to the Bremont family.”

Cerrato noted he, too, is looking forward to pushing Bremont toward its fullest potential.

“I am incredibly excited to be joining Bremont,” Cerrato said in a statement. “I have long admired what Nick and Giles have managed to achieve in a relatively short space of time. The brand has been on an amazing journey, and I’m looking forward to working with the entire team.”

Brothers Nick and Giles English founded Bremont in 2002 with a mission of honoring British engineering, a spirit of adventure, and a focus of aviation and military might in its design. In 2021, it opened the Bremont Manufacturing and Technology Centre in Henley-on-Thames, England. Hellcat, Bremont’s lead investor, is described as an investment vehicle for individuals who have been shareholders in the watch company for more than eight years.

“Davide is a proven world-class executive who has spent his career leading successful transformations of watch brands and designing some of today’s most iconic watches,” said Ackman, who acquired a “significant minority stake” in Bremont after purchasing one of its watches and connecting with the Englishes. “I am thrilled to have him join Bremont at this pivotal moment in the company’s evolution. Davide’s passion for the industry, wealth of expertise, and great vision will help enable Bremont become a global leader in watchmaking.”

Top: Bremont announced it has hired Davide Cerrato as its new CEO, as the British brand looks to expand its presence in the luxury watch industry. (Photos courtesy of Bremont)

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Karen Dybis

By: Karen Dybis

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