Unless you’ve been taking a break from the internet, you probably heard that Pantone announced its 2018 Color of the Year, selecting the very-purple Ultra Violet. (You can read all about it on our site, here.)
For the jewelry industry, it makes a lot of sense that we would find the perfect stone to match—or complement—the appointed hue, and we’ll surely be having some fun with that in the weeks and months to come. But for other industries, it’s interesting to see how they relate.
Many react through aptly colored product, others, a clever response that suggests Ultra Violet is definitely not their color. Still others take advantage of the name, rather than the color, a clever jump on nailing that keyword.
However they did or will do it, it’s an ample lesson in clever marketing and social media strategy—at least when done well. Here are some of my favorite ones spotted so far, both on Twitter and Instagram.
Getting inspired by @pantone’s #ColorOfTheYear with all of our Ultra Violet favorites: #BeautifulColor Liquid Eye Liner, #EyesWideOpen Eye Shadow and #SheerKissLipOil! pic.twitter.com/nfmZp5Pi76
— Elizabeth Arden (@ElizabethArden) December 7, 2017
via @elizabetharden
https://twitter.com/BabiesRUs/status/938866829568741376
via @babiesrus
https://www.instagram.com/p/Bcan2hYgKG7/?taken-by=hgtv
via @hgtv
Stay healthy with the immune boosting power of healthy eating, including lots of colorful fruits and veggies (especially purple 100% grape juice). #coloroftheyear #PantoneColorOfTheYear pic.twitter.com/EFzvbfrf8g
— Welch's (@Welchs) December 7, 2017
via @welchs
The @pantone #ColorOfTheYear is ultraviolet. We dig it. pic.twitter.com/PdMNHp5ghX
— Crocs (@Crocs) December 7, 2017
via @crocs
https://www.instagram.com/p/BcagViCgYun/?tagged=ultraviolet
via @tartecosmetics
Hard not to love the @pantone #ColorOfTheYear! #UltraViolet brings such a fun pop of color to any room. pic.twitter.com/KvSQFT1Wpr
— Crate and Barrel (@CrateandBarrel) December 8, 2017
via @crateandbarrel
We’re not saying we predicted the #ColorOfTheYear for 2018, but…https://t.co/tn8KJOdCwP
— Delta (@Delta) December 7, 2017
via @delta
https://www.instagram.com/p/BcZyVYgl4XB/?tagged=pantone
via @elledecor
Rock the @pantone #ColorOfTheYear, Ultra Violet, on your lips with #LoadedBolds Lipstick in 'Sapphire Siren'. 💜 Shop this bright purple shade on @amazon: https://t.co/9c5To7Tixe. pic.twitter.com/wVuhtm5kDK
— Maybelline New York (@Maybelline) December 7, 2017
via @maybelline
So obsessed with the new 2018 #coloroftheyear "Ultra Violet" by @pantone that we are switching our #haircolor to #Nutrisse Ultra Bold Violet 💜 TELL US: would you try this shade? #ultraviolet #pantone pic.twitter.com/Mr40F3lOsS
— Garnier USA (@garnierUSA) December 7, 2017
via @garnierusa
https://www.instagram.com/p/BcavNozF37h/?taken-by=michaelsstores
via @michaelsstores
.@pantone 's 2018 #ColorOfTheYear is #UltraViolet, and we're here to help you stay on-trend by keeping your fabric colors bright. That's what the '2' is for! pic.twitter.com/aNmdlbK4WT
— Clorox (@Clorox) December 8, 2017
via @clorox
.@Pantone’s #ColorOfTheYear is #Ultraviolet, but we’re already way ahead of that trend… #UVtechnology #WereOnBoard! pic.twitter.com/IySOSRGJfw
— CloroxPro (@CloroxPro) December 7, 2017
via @cloroxhealth
Ultra Violet might be color of the year, but Midnight Purple will always have our heart. #TBT #MidNightPurple #Skyline #R34 #GTR #OMGTR @Pantone #ColoroftheYear #UltraViolet 📷@speed4ever pic.twitter.com/HxNH24tRZg
— Nissan (@NissanUSA) December 8, 2017
via @nissanusa
https://www.instagram.com/p/BcajeSilzHB/?tagged=pantone
via @aveda
Harold was ahead of his time… #UltraViolet #Pantone #ColorOfTheYear pic.twitter.com/k4Z9lZtuFj
— HarperCollins (@HarperCollins) December 7, 2017
via @harpercollins
Cheers to the #Pantone 2018 #ColorOfTheYear – Ultra Violet! We’re celebrating with #InstaDri in Va-Va Violet 💜 Shop now: https://t.co/uySQOQd0L4 pic.twitter.com/s8AwMmNAXb
— Sally Hansen (@SallyHansen) December 7, 2017
via @sallyhansen
Last but not least: This doesn’t count, but it did give me a brief laugh. Missed opportunity for McDonald’s?
https://twitter.com/mashepard/status/938811555826806785
via @mashepard
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