Unless you’ve been taking a break from the internet, you probably heard that Pantone announced its 2018 Color of the Year, selecting the very-purple Ultra Violet. (You can read all about it on our site, here.)
For the jewelry industry, it makes a lot of sense that we would find the perfect stone to match—or complement—the appointed hue, and we’ll surely be having some fun with that in the weeks and months to come. But for other industries, it’s interesting to see how they relate.
Many react through aptly colored product, others, a clever response that suggests Ultra Violet is definitely not their color. Still others take advantage of the name, rather than the color, a clever jump on nailing that keyword.
However they did or will do it, it’s an ample lesson in clever marketing and social media strategy—at least when done well. Here are some of my favorite ones spotted so far, both on Twitter and Instagram.
— Elizabeth Arden (@ElizabethArden) December 7, 2017
— BabiesRUs 👶 (@BabiesRUs) December 7, 2017
Stay healthy with the immune boosting power of healthy eating, including lots of colorful fruits and veggies (especially purple 100% grape juice). #coloroftheyear #PantoneColorOfTheYear pic.twitter.com/EFzvbfrf8g
— Welch's (@Welchs) December 7, 2017
— Crocs Shoes (@Crocs) December 7, 2017
— Crate and Barrel (@CrateandBarrel) December 8, 2017
— Delta (@Delta) December 7, 2017
Rock the @pantone #ColorOfTheYear, Ultra Violet, on your lips with #LoadedBolds Lipstick in 'Sapphire Siren'. 💜 Shop this bright purple shade on @amazon: https://t.co/9c5To7Tixe. pic.twitter.com/wVuhtm5kDK
— Maybelline New York (@Maybelline) December 7, 2017
So obsessed with the new 2018 #coloroftheyear "Ultra Violet" by @pantone that we are switching our #haircolor to #Nutrisse Ultra Bold Violet 💜 TELL US: would you try this shade? #ultraviolet #pantone pic.twitter.com/Mr40F3lOsS
— Garnier USA (@garnierUSA) December 7, 2017
— Clorox (@Clorox) December 8, 2017
— Clorox Healthcare (@CloroxHealth) December 7, 2017
Ultra Violet might be color of the year, but Midnight Purple will always have our heart. #TBT #MidNightPurple #Skyline #R34 #GTR #OMGTR @Pantone #ColoroftheYear #UltraViolet 📷@speed4ever pic.twitter.com/HxNH24tRZg
— Nissan (@NissanUSA) December 8, 2017
@pantone’s Color of the Year is “Ultra Violet,” and we’re obsessed with its bright, happy vibes. This #avedacolor by #AvedaInstitute student @a_touch_of_chey is the perfect purple. Double-tap if you’re loving the #ColoroftheYear2018. #Pantone – – – – – #purplehair #purple #ultraviolet #instabeauty #violet #violethair #haircolor #pastelhair #haircolorist #haircolor #hairstyle #ombre #purplehaircolor #hairinspo #aveda
— HarperCollins (@HarperCollins) December 7, 2017
— Sally Hansen (@SallyHansen) December 7, 2017
Last but not least: This doesn’t count, but it did give me a brief laugh. Missed opportunity for McDonald’s?
— Morgan Shepard (@mashepard) December 7, 2017