Brands React to Ultra Violet, Pantone’s 2018 Color of the Year

Unless you’ve been taking a break from the internet, you probably heard that Pantone announced its 2018 Color of the Year, selecting the very-purple Ultra Violet. (You can read all about it on our site, here.)

For the jewelry industry, it makes a lot of sense that we would find the perfect stone to match—or complement—the appointed hue, and we’ll surely be having some fun with that in the weeks and months to come. But for other industries, it’s interesting to see how they relate.

Many react through aptly colored product, others, a clever response that suggests Ultra Violet is definitely not their color. Still others take advantage of the name, rather than the color, a clever jump on nailing that keyword.

However they did or will do it, it’s an ample lesson in clever marketing and social media strategy—at least when done well. Here are some of my favorite ones spotted so far, both on Twitter and Instagram.

via @elizabetharden

https://twitter.com/BabiesRUs/status/938866829568741376

via @babiesrus

https://www.instagram.com/p/Bcan2hYgKG7/?taken-by=hgtv

via @hgtv

via @welchs

 

via @crocs

 

https://www.instagram.com/p/BcagViCgYun/?tagged=ultraviolet

via @tartecosmetics

via @crateandbarrel

 

via @delta

 

https://www.instagram.com/p/BcZyVYgl4XB/?tagged=pantone

via @elledecor

https://twitter.com/Maybelline/status/938798060032970752

via @maybelline

 

via @garnierusa

 

https://www.instagram.com/p/BcavNozF37h/?taken-by=michaelsstores

via @michaelsstores

 

via @clorox

via @cloroxhealth

https://twitter.com/NissanUSA/status/938943102496231424

via @nissanusa

via @aveda

via @harpercollins

 

via @sallyhansen

 

Last but not least: This doesn’t count, but it did give me a brief laugh. Missed opportunity for McDonald’s?

via @mashepard