Blue Nile is shutting down its Chinese division, according to a note on its Chinese website.
“Blue Nile China will be officially closed on January 31st, 2023,” said the note. “If you have already ordered any product before closing, the product will be shipped to you [at] the time we promised.”
The news originally appeared in Diamond Spectator, a Chinese publication.
Blue Nile ships to more than 44 countries, but at the time of publication, the Chinese site is the only one JCK could find that was closing.
In 2021, CEO Sean Kell told WWD that international sales comprise about 20% of Blue Nile’s revenue—with about half that coming from China.
Headquartered in Seattle, Blue Nile was purchased by Signet in August. A Signet spokesperson declined further comment.
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