Launching today, it’s Halston’s first-ever fine jewelry collaboration—well, technically, it’s demi-fine, as everything is crafted in silver or thickly 14k gold–plated sterling silver—and, as you might imagine, the 12 designs pay homage to the brand’s legacy while remaining firmly tethered to all things cool and modern.
Aurate x Halston: The Muse Collection is a tribute to the style icons that defined the Halston brand in its heyday, from Liza Minelli to Pat Cleveland and the incomparable Elsa Peretti (you can read about the friendship and creative partnership between Roy Halston Frowick and the late jewelry designer here).
The jewels have a vaguely 1970s jet-set vibe, channeling the cool factor of New York City’s Studio 54 (not the feather boas and glitter but perhaps the roseate-tinted sunglasses, nude lipstick, fur coats, and buttery suede boots). But they don’t feel vintage—with Aurate founders Sophie Kahn and Bouchra Ezzahraoui involved, the end product is very current, something a young, jewelry-loving consumer would want to invest in: pandemic-era minimalist, effortlessly chic, but this time, the look is very anti-dainty.
Instead, the proportions are bold and stand out with certain high-gloss insouciance against the skin.
“Much like Halston’s fashionable designs that reigned supreme during the disco era, glamour takes center stage here, followed by elements of fluidity and motion,” says Kahn.
And there’s not a diamond in sight. A rare thing for Aurate, which is founded on the idea of attainable luxury.
“For this specific collection, we were really feeling the beauty and weight of gold itself and the inspiration of molten gold,” adds Ezzahraoui.
According to statement from Halston HQ, “The Netflix series has reinvigorated the brand by bringing to light the incredible impact Halston had on fashion, especially to today’s younger generation, who weren’t familiar with him. We’ve definitely seen increases in our Instagram following, website traffic, and sales since the series launched.”
But beyond this, does/will the Aurate customer get it? What if they have somehow missed the memo that Halston is hot stuff again?
“Whether or not they’re already familiar with Halston, the Muse collection will resonate with our customers because of our shared mission at the root of this collaboration—Halston focused on comfort for women, without sacrificing glamour. He designed clothing that felt as good as it looked in the same way Aurate is dedicated to empowering women with jewelry that makes them feel beautiful and confident,” said the brand.
Whether you’re in it for the Halston vibes (me) or the easy glamour, 1970s references notwithstanding (someone way younger, probably), the options below are a holiday party waiting to happen. Cheers!
Top: Aurate x Halston: The Muse Collection silver pieces are the perfect mix of throwback ’70s and modern. Customers have the option to special order the pieces in 100% recycled 14k and 18k gold. “There’s a special alluring quality to the collection, making them the ideal conversation starter at a holiday party, or an unexpected, glamorous addition to any everyday outfit,” says Aurate cofounder Bouchra Ezzahraoui.
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