Here’s a reward for getting through tax season: With its new Invest in Forever digital experience, Los Angeles–based Tacori invites website visitors to input their tax refund and find out which pieces from the diamond jewelry brand match their budget.
With the average federal tax refund increasing more than 10% this year, according to the IRS, Tacori is advertising Invest in Forever as something that can turn a typically transactional experience into an intentional one—and you get a beautiful piece of fine jewelry to wear, pass on, and know your hard work resulted in something sparkling.
Tacori is working with three content creators/influencers—Hadley Greene, Coral Bernard, and Elisabeth Kassab (aka Stylist Check)—to promote the new campaign. We tried it, and not only is it fun to use but it shows off a selection of Tacori jewelry from entry-level to aspirational.
Here’s a look at what else made JCK’s collective brain click this week.
News Worth Reading
Drivers are getting a bit of relief at the pump as the national average price for gas went down 6 cents since last week, to $4.03 per gallon.
QVC Group is on the fast track to emerge from Chapter 11 bankruptcy.
Kering reported its latest sustainability standards, as part of a long-term investment in reducing its carbon footprint.
JCK’s podcast gets into precious metals with refinery and gold-price expert David Siminski. Let’s just say his company, United Precious Metals, has been busy for a while now.
LVMH is rethinking how luxury will move forward with the Middle East market in flux.
Ralph Lauren exec has something to say about the luxury consumer—and it’s more about value than you’d think.
Kering is looking to add two new board members: Marie-Hélène Chenut and Laurent Kleitman.
Audemars Piguet gets a documentary of sorts on Amazon Prime.
Mother’s Day is coming—and jewelry is on top of many shopping lists.
Money magazine asks: Why isn’t jewelry cheaper because of lower diamond prices?
Swiss watch exports dropped in March, with a larger decline to the U.S. than overall.
Rapaport reaffirms its commitment to natural diamonds.
John Hardy installs a 25-foot bamboo sculpture in its new SoHo flagship store.
Obsessions
Audrey Hepburn is a queen and we don’t talk about her fashion style nearly enough—but, thankfully, Only Natural Diamonds has.
Danny White is starting out with gusto on his new Substack, telling tales about what the diamond industry is doing well and what it’s not.
Even the very rich need a pawnshop now and then, and this one is happy to oblige.
The Devil Wears Prada 2 has some amazing jewelry at its premieres and media appearances.
Podcast Queue
World Diamond Council president Feriel Zerouki talks diamonds, family, and De Beers on Signet’s Beyond the Vault.
The Business of Fashion tries to figure out why luxury brands are in a slump.
You Gotta Go (online version)
The Plumb Club is presenting a virtual event, “Emerging Design, Responsible Sourcing & Retail Trends: The New Platinum Opportunity,” with the Platinum Guild International USA.
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