When it comes to fashion—be it clothing, jewelry, or any form of accessory—the key word is new. Newness is the category’s raison d’être.
Stocking up on all things new gives you a reason to invite your clients to the store, and gives your clients a reason to get excited. It encourages you to get up to speed on trends, and to retire pieces past their prime.
To whet your appetite, we’ve highlighted three designer jewelry brands that have all introduced new collections this season. Ready, set, stock!
Arizona and Crystalline by Jia Jia
In 2017, Jia-Jia Zhu, a former fashion buyer at Bergdorf Goodman, decamped to Bali to spend a year practicing yoga, meditating, and working with crystals.
“During one of my meditations, I unlocked my third eye and started seeing incredible colors and visions,” Zhu tells JCK. “I had this calling to go to Tucson to learn more about crystals.”
At the gem shows, she befriended a crystal seller who gifted her a tray of clear quartz crystals that formed the basis of her Jia Jia collection of 14k gold and crystal jewelry, introduced in 2020.
“Being a fashion jewelry buyer at Bergdorf, I never saw crystal jewelry that resonated with me,” says Zhu. “This was my opportunity to create something that felt good to me. What we do is all one of a kind. We don’t use glue or epoxy. They groove each crystal based on its shape and custom hand-set each piece with gold and diamonds.”
Handcrafted in New York City, the brand recently introduced new styles in its bestselling Arizona and Crystalline collections, including crystals featuring gem-set bars with colored stone accents.
Empreinte Animale by Lalique
For most jewelers, the name Lalique conjures the delicate, naturalistic creations of the Art Nouveau master René Lalique. This spring, the jewelry brand that carries his name is introducing a collection inspired by the creatures of the jungle, incorporating chain-link styles that feature feather, fur, and scale motifs for an intriguing hint of texture.
Diamond Dipped, Sable Doré, and Sable Noir High Deco by Tejen
Tejen recently updated its collection of bold, sculptural jewelry with a handful of new pieces featuring black pearls and opals and generous heaps of diamonds. The Diamond Dipped range, for example, pairs high-polish Fairmined gold with sizable white diamonds for a gleaming day-to-night look, while the newest pieces in the Sable collection highlight the perennially-in-style chicness of gemstone beads in unusual 18k gold settings (exhibit A: the tangled pair of High Deco opal drops below).
Top: Arizona Rainbow Sapphire Crystal Charm necklace in 14k gold, $1,400; Jia Jia
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