De Beers Moving Ad Dollars Into Desert Diamonds for Bridal

De Beers Group is putting Desert Diamonds marketing money into the bridal market, introducing its first campaign for the beacon’s use in engagement...

De Beers London Campaign Speaks to Jewelry’s Endurance

The new De Beers London campaign, aimed at the self-purchasing woman, shows in its images and video how fine jewelry endures and can be a constant...

Why Sports Like Padel Are the Industry’s New Power Play

Padel champ Marta Ortega, global brand ambassador for Marco Bicego As the fast-rising racket sport gains global traction, jewelry and watch brands...

How Frank Darling Rewrote the Engagement Ring Rulebook

In 2019, when Jeff Smith and Kegan Fisher cofounded the online bridal jewelry e-tailer Frank Darling, the husband-and-wife tech entrepreneurs saw an...

How Croghan’s Jewel Box Is Bridging Jewelry Buyers From Boomers to Gen Z

For nearly 120 years, Croghan’s Jewel Box has been a fixture on the Charleston, S.C., retail scene, selling jewelry to residents and tourists...

Gen Z Reshapes the Luxury Watch Market

Gen Z, the generation born between 1997 and 2012, is reshaping the luxury watch market. That’s the key takeaway from the H1 2025 report from the...

With Clarity Gets Real with Celebrity Stylists Danielle and Alix Collab

Lab-grown diamond jewelry brand With Clarity has partnered with celebrity stylists Danielle O’Connell and Alix Gropper on a holiday campaign,...

No Joke! Chloe Fineman Tells Holiday Shoppers to Gift Zales Jewelry and “Not Another Candle”

Saturday Night Live cast member Chloe Fineman is taking aim at the panic-inducing part of holiday gifting with a fresh, funny advertising campaign...

How Robbins Brothers Is Winning Over Gen Z

On a rainy January day in 2024, Marc Friedant, the CEO of Robbins Brothers, a 14-store fine jewelry retailer with headquarters in Southern...

How a Los Angeles Pearl E-Tailer Turned Livestreaming Into Surefire Sales

During the pandemic, loads of people discovered livestreaming. Whether it was a concert, religious service, or opera performance, millions of people...