
If there is going to be another Hot Girl Summer, Dallas-based jewelry brand Sette found the perfect partner to promote its new pickle-colored gemstone ring—and it’s a collaboration a great dill of people can get behind.
Sette worked with viral food brand Good Girl Snacks and its Hot Girl Pickles line on the Hot Girl pinky ring ($2,000), which has a 1 ct. green lab-grown diamond and can be made in 18k yellow or white gold.
Anyone who orders the ring by June 26 will receive a complimentary jar of Hot Girl Pickles to enjoy while their ring is being crafted, says Sette founder Isabel Rooney.
“Both Good Girl Snacks and Sette are built on being bold and being different. Summer already has that Hot Girl Summer energy, and we were ready to meet it,” Rooney says.
“Fine jewelry does well in the summer because consumers are looking for a piece they can put on and never take off,” she says. “There is a brightness to summer—the sun is out, you want to play with color—and this collab was a natural fit for that.”

Rooney, who says there are pickles in her fridge at all times (bread-and-butter is a favorite variety), tells JCK she heard of Good Girl Snacks like most people do—from social media. The company was founded by college pals Leah Marcus and Yasaman Bakhtiar.
“What I love about Good Girl Snacks is that they took a category that had gone stale and made it fun again, with flavors nobody else was doing,” Rooney says. “The first time I met Leah and Yasaman, I tried every single one, and I ate an entire jar while they were filming a podcast because it was sitting right in front of me and I could not stop.”
Rooney’s experience with gemstones goes back to her days as a corporate jewelry buyer, when they were the first category she purchased. Sette works exclusively in lab-grown diamonds, though this is its first time bringing green to its collections.
“We cut a modified pear that holds the green instead of losing it,” Rooney says. “It’s more complicated to execute, but it’s worth it. If this lands the way I think it will, we have a lot of ideas in the background for how much further green can go.”

She envisions Sette clients wearing the pickle ring stacked with white lab diamond pieces, for a full-on Hot Girl Summer style.
“A colored lab diamond lets you get real color into your stack while wearing one of the hardest materials on earth, so there is no babying it,” Rooney says. “Green is one of the hardest colors to get right in a lab diamond, which is part of why so few designers are working in it. I also won’t set a stone with a heavy bow tie, especially in color, because the bow tie steals the color.”
With the Hot Girls Pickles ring now on the market, Rooney is busy with plans for later this year. “Our most exciting color is coming this fall,” she says. “We have had so many requests for it, and it is going to be worth the wait.
“What matters most to me is that I have been in this industry for almost 15 years. Having seen how other designers work and how big companies operate, I knew that when I built Sette, I wanted to go against the grain on all of it.”
Top: Sette jewelry clients could get a free jar of Hot Girl Pickles if they order the new pinky ring collab by tomorrow. (Photos courtesy of Sette)
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