JCK 5: The Best Books About the Web for Your Business



The latest retail books focus on refining your online presence and practices.

1. The Retailer’s Mobile Strategy Guide (Urban Airship) In this 25-page paperback, experts share tactics to help you build stronger relationships with mobile clients.

2. Digital Marketing: A Practical Approach (Alan Charlesworth) This step-by-step guide to marketing online focuses on real-world solutions and is packed with cases and examples.

3. The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment (Christer Holloman) Tap into the tools and techniques that measure social media metrics and performance indicators.

4. Marketplace 3.0: Rewriting the Rules of Borderless Business (Hiroshi Mikitani) The founder of e-commerce giant Rakuten describes his utopia: retail “ecosystems” pairing brick-and-mortar and e-tailers.

5. Create Your Own Online Store in a Weekend (Alannah Moore) Follow the easy-to-understand steps to creating a basic e-commerce site in this practical handbook.