JCK 5: Jewelers’ New Year’s Resolutions



What’s your New Year’s resolution?

1. “To advance the Forever 10 diamond, a 72-facet round brilliant diamond from IJO.”
—Brenda Newman, owner, the Jewelry Source, El Segundo, Calif.

2. “To build our larger diamond category from 1 to 3 carats.”
—Jay Mead, owner, Mead Jewelers, Woodward, Okla.

3. “To improve our online marketing with the return to making bridal our leading category.”
—Bob Zagaros, co-owner, Bergstrom Jewelers, St. Louis Park, Minn.

4. “To pay down debt by being smarter about buying.”
—Matt McCoy, owner, McCoy Jewelers, Bartlesville, Okla.

5. “To work with new technology to [become] more of a custom house.”
—Sterling VanDerwerker, owner, Royal Diadem Jewelers, Greensboro, N.C.