JCK 5: Charitable Companies in the Jewelry Industry



The Devon Foundation, Alex and Ani’s Charity by Design, and Jewelers for Children are just three examples of jewelers making a positive difference in people’s lives. Here are five more to inspire your giving program:

1. Tiffany & Co.’s Employee Giving Program matches U.S. employee charitable donations at a ratio of 1-to-1. In addition, its Volunteer Matching Program awards a nonprofit $100 for every 10 hours an employee volunteers.

2. Sarah’s Hope Jewelry was established in 2004 as a way for founder Sarah J. Smith to help female entrepreneurs in impoverished situations. At least 10 percent of sales go to organizations that provide microloans to fund businesses.

3. Zale Corp. supports several charities, including its own Zale Disaster Relief Fund, which aids victims of tragedies such as the Oklahoma City bombing and the 9/11 attacks. In 2012, employees sponsored 250 “Angels” from the Salvation Army’s Angel Tree Program, donating $19,000 in gifts.

4. Each month Necker’s Jewelers in Davenport, Iowa, chooses a different local charity and donates a percentage of sales to the cause. Called Gift of Giving, the promotion receives monthly coverage in the local news.

5. At Bailey’s Fine Jewelry, with four stores in North Carolina, customers get a free replacement watch battery (value: $10–$15) in exchange for a charitable donation to Bailey’s A Time to Give program. The retailer has dispensed more than $100,000 in donations to local causes.