Many jewelry store owners, managers, and salespeople possess the wisdom or knowledge to know their strengths and weaknesses, yet very few make the commitment to make the improvements that need to be made. Business owners and salespeople alike have the knowledge that they need to improve in certain areas; however, many keep doing the same thing day after day.  Very few commit themselves to the growth of the personnel within the business, thus failing to maximize the opportunities before them. Create an environment of personal growth and development and you will be successful. In other words, surround yourself with people that want to continually improve and your jewelry store will be successful.

There are all kinds of excuses: the cost involved, the time commitment, the realization that a change needs to be made, the fear that accompanies change. It could be a lack of confidence in oneself or their people. Maybe complacency or the simple satisfaction with the current level of achievement is the excuse. Sales are getting better, so the excuse is waiting until sales are bad again. Other excuses are that I have been in the business forever or my people have been with me a long time.

Training or personal improvement isn’t something that we should conquer every few years. It is an ongoing process with no clear-cut beginning or end. No one ever reaches the plateau of utopia where there is no room for improvement or growth. We can all stand to improve not only our knowledge but also the commitment to react to the knowledge that we possess. Whether you are reading this as an individual, sales manager, or business owner the time for action is now. No excuses! Make the commitment to improve yourself, your staff, and your company. Act on the wisdom or knowledge that you already possess in order to maximize your opportunities.

Author, trainer, consultant, and speaker Brad Huisken is president of IAS Training. He publishes a free weekly newsletter called Sales Insight. For a free subscription or more information on training, contact IAS Training at 800-248-7703, info@iastraining.com, fax 303-936-9581, or visit the website at iastraining.com.

JCK