What’s the Best Way to Gain Twitter Followers?

We’ve assembled a roundup of social media news to help jewelers improve their marketing techniques:

  • Don’t be a diva on Twitter. A new study from the Georgia Institute of Technology and the University of Michigan finds that “self-focused Twitter messages drove down follower growth.” Messages that were more outward-looking and information based grew followers at a rate 30 percent higher. Also, sending happier tweets attracts more followers.
  • Seventy-nine percent of Twitter users are more likely to recommend brands they follow, according to this infographic from the Search Engine People. Also, 37 percent will purchase from a brand they follow. How active is your store on Twitter and what incentives do you give customers to follow you?

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