The Source Fine Jewelers Opens a Third Location



The new shop is the largest fine jewelry store in the Rochester, New York, area

Jewelry retailer The Source Fine Jewelers has opened a third store, in Victor, N.Y., that has the distinction of being the biggest jewelry store in the Rochester, N.Y., region.  

The company already owns and operates stores in Pittsford, N.Y., and Greece, N.Y., respectively.

The sprawling shop debuted Nov. 18 in a space inside Victor’s Eastview Mall shopping center that was formerly occupied by Mann’s Jewelers. It boasts 7,000 square feet in total, with 5,000 square feet dedicated to selling space.

The store stocks more than 2,000 certified loose diamonds and hundreds of engagement rings and wedding bands.

John Simonian, president of the family-owned business, says, “It’s a wonderful location and an exciting opportunity,” adding, “We’re grateful for the success that makes this kind of growth possible, and we owe that success to the support of this community and our valued customers.” 

Major brands for the retailer include Pandora, Endless, Ammara Stone, and Elle Jewelry. 

(Photo of the retailer’s Pittsford location courtesy of The Source Fine Jewelers)

JCK Magazine Editor