The Power of Pink: Jewels That Support the Fight Against Breast Cancer

Supporting a cause often involves wearing either a ribbon or a literal manifestation of the ribbon motif. A pink ribbon, of course, symbolizes the fight against breast cancer. Since 1985, October has been recognized as National Breast Cancer Awareness Month, and many designers and retailers have found ways to support the fight against the disease by promoting and selling designs rendered in pink.

As the symbolism of the color pink has caught on, the need to include a ribbon motif in the design has diminished. Jewelry that is sold to support the fight against breast cancer has become more and more sophisticated and beautiful.

InStyle magazine was sufficiently impressed with the offering of a pink sapphire and diamond pendant necklace in 18kt gold from Deville Fine Jewelry that the magazine featured the piece a second time on the table of contents page for the October 2011 issue. Recognition is especially deserved, as 100 percent of the proceeds of the sale of these lovely pendants supports the Rose, a nonprofit breast cancer organization.

Twenty percent of each purchase of the gold-plated and leather bracelet from CC Skye, pictured above in InStyle, supports the National Breast Cancer Coalition.

InStyle also features a playful gold-plated Full of Hope charm bracelet from Lilly Pulitzer, and Alhambra design earrings from Van Cleef & Arpels recreated in pearl and 18kt rose gold. Ten percent of each purchase of the Alhambra earrings will be donated to the Breast Cancer Research Foundation. Lilly Pulitzer said a minimum of $10,000 from proceeds of the sale of its bracelet will be donated to Breast Cancer Charities of America.

The October 2011 issue of O, the Oprah Magazine highlights rose-colored, sterling silver earrings by Sharelli from Fortunoff Fine Jewelry. Twenty percent of the proceeds go to the Breast Cancer Research Foundation.

O, the Oprah Magazine also features another version of the pink sapphire and diamond pendant necklace from Deville Fine Jewelry, all the proceeds of which will be donated to the Rose.

In an ad in the October 2011 issue of More magazine, Anne Klein honors its founder with a limited-edition bracelet and watch, and the commitment to donate $50,000 to the Breast Cancer Research Foundation.

This month, as we remember those who lost their personal battles with breast cancer and celebrate the survivors, let us support the designers and retailers who raise funds for research into the cause and the cure. And let’s wear plenty of powerful pink.