The Ever-Growing Mobile Bridal Jewelry Market

The modern bride is more tech-savvy than ever—and as handheld devices become more sophisticated, she’s getting increasingly mobile in her shopping habits. According to TheKnot.com’s 2013 Engagement & Jewelry Study, nine in 10 brides use smartphones—with 59 percent using an iPhone and 39 percent using an Android model. Fifty-six percent of brides polled owned a tablet, with the iPad and Kindle Fire topping the list of favorite models. The bottom line: Don’t forget to optimize your website for mobile gadgets, and implement fuss-free point-of-sale portals online.