Designer bridal jeweler Sylvie Collection is celebrating its 10th year in the business of love and marriage. The Texas-based brand, named for its CEO and designer Sylvie Levine, plans to do it up big for the anniversary, introducing 10 new bridal collections at JCK LUXURY this year—the largest debut in its decade-long history—and offering consumers the chance to win their very own Sylvie wedding set.

LUXURY attendees can join in on the birthday bash by visiting Sylvie Collection at its booth (LUX-101) during the show and raise a glass of champagne during happy hour on June 4 and 7. While there, they can also get a look at the 10 new bridal collections, featuring over 100 designs in total and ranging in retail price from $900 to $4,500. Styles include new stackable band sets, filigree-detailed rings, two-tone combinations, fresh twists on best-selling favorites, and more.

Elita ring in 18k white gold with 1.5 cts. t.w. diamonds, $2,904

In addition to the new collections, Sylvie will introduce the Elita ring, a special edition diamond engagement ring showcasing the brand’s signature artistry. With a name that means “the chosen one,” Elita features a 1 ct. round diamond center, framed in heart-shape filigree and round, bezel-set diamonds. The style is available in 14k or 18k rose, white, or yellow gold, or platinum.

“These new collections are the culmination of my life’s work,” said Sylvie Levine, designer and CEO. “They are the most intricate and detailed pieces I have ever created, and, like a proud mom, I cannot wait to share them with the public.”

For retailers, new in-store displays are set to be revealed to complement the extensive bridal collection. Jewelers can expect displays of varying heights with optional extensions, as well as flexible and customizable elements. “I wanted to create a canvas for my jewelry to be displayed in stores,” continued Levine. “When you hand your merchandise and materials to store merchandisers, I like to think of it like it’s giving an artist the tools to create. The functionality and customizability of the new displays allow our retail partners to merchandise the store in a way that is engaging and attractive to customers.”

To top off the new products, Sylvie Collection will launch its updated website in May. The new site is set to feature sophisticated design and interactive navigation for both B2B and B2C visitors. New branding and press materials will accompany the new website.

And because no celebration is too big for a decade in business, there’s one more thing. Sylvie fans have the opportunity to enter to win an engagement ring and matching wedding band set, valued at $7,000. From now through May 14, participants can enter via the Sylvie Collection website by filling out a contact information form or by uploading a photo or video that represents their personal love story. To increase their chance of winning, entrants are encouraged to share their stories on social media using the hashtag #DecadeofDiamonds. For more information, visit this page.

Don’t forget to visit Sylvie Collection at JCK Las Vegas if you’ll be there. I plan to join for happy hour on June 4, so I hope to see you there! Congratulations to Sylvie on 10 years in the business, and here’s to many, many more.

Brittany Siminitz

JCK Contributing Editor