Supplier News: Week of Feb. 24

GN Diamond’s new tech offering

GN Diamond to Offer Virtual Reality Tool

Philadelphia-based GN Diamond has announced the GN Diamond Virtual Reality Experience, a virtual storytelling tool that may be accessed through an upcoming app, with or without a virtual reality—or VR—headset.

Over the last 18 months, the diamond company has taken on a large loose inventory of GIA, AGS, and EGL USA diamonds, and has reportedly surveyed over 3,500 of its customers to gain an understanding of jeweler pain points (profile erosion, loss of sales to the internet, competition from big-box retailers) as well as those of consumers (dislike of the jeweler’s loupe, concern about overpaying, lack of product knowledge). In response, the dealer is working with Sarine Technology to measure its diamond inventory, listing each certification, light performance, 3-D loupe, cut and craftmanship, and ID inscription through its VR app, which will be available for smartphone, laptop, or tablet device.

The app is promised in the “near future,” and more information can be found at gndiamond.com.


Supplier News: Week of Feb. 24

Precious Stones Multi-Stakeholder Working Group Discusses Progress of Supply Chain

Supplier coalition, the Precious Stones Multi-Stakeholder Working Group (PSMSWG), hosted an open meeting during the AGTA GemFair in Tucson earlier this month to allow the precious-stone community to learn how existing sourcing initiatives can be applied to their sector.

The PSMSWG also filled guests in on its latest study to review due diligence efforts in the precious stone supply chain. The group hopes to pinpoint various due diligence approaches within the industry as well as find any gaps in guidance.

For more details on upcoming meetings and to learn more about the Working Group, contact: Signet corporate affairs administration assistant Teresa Fullerton at tfullerton@jeweles.com.

 

Appraisers International Society Introduces Website for Appraisal Professionalism

The Appraisers International Society (AIS) unveiled its new website, AISociety.com.

The site hosts the organization’s Accredited International Valuer Registry and provides information on AIS programs and activities.

“AISociety.com is the global linchpin of the most advanced, accessible, and affordable program ever offered for international gems and jewelry and other multi-specialty, personal property (movable and immovable/affixed) valuation and appraisal education, testing, certification, and referrals,” said Bill Korst, AI governance chair, in a press release.

Take a look at AIS’ innovative website at aisociety.com.

 

Rare Earth Mining Company Announces New Sales PresidentCurty Heher Rare Earth Mining Company president

Gem connoisseurs Rare Earth Mining Company revealed that Curt Heher would be its new president of sales worldwide.

With a background in earth science, Heher sourced fine, rough, and cut stones in East Africa, Brazil, Hong Kong, India, and the United States over the past two years.  He has also attended more than 100 gem shows worldwide.

Check out rareearthminingco.com for more details on the company’s gems.


 

KC Designs Featured in Health and Sports Illustrated

Allison Sweeney wears KC Designs necklaceDiamond fashion jeweler KC Designs is beaming with pride as its diamond pavé disc necklace adorns Days of Our Lives actress and The Biggest Loser host Alison Sweeney on the cover of the March issue of Health magazine.

In her interview, Sweeney discusses finding a balance between her on- and off-camera life, as well as how she manages to stay healthy. The necklace makes an eye-catching yet modest statement.

KC Designs’ jewelry was also showcased in the 2014 Sports Illustrated swimsuit edition for the sixth time. While supermodel Genevieve Morton paired a mini disc initial necklace with the letter G with a diamond heart necklace, the stunning Kate Bock opted for a diamond mini bow necklace.

See more from KC Designs on JCK Marketplace.

 

Midas Chain Debuts NFL Jewelry Collection

New Jersey–based premier jewelry manufacturer Midas Chain introduced its assortment of fine-quality, officiallyMidas Chain NFL Jewelry collection New York Giants licensed NFL necklaces.

The line features a sterling silver and a multicolored crystals collection with pieces that are shaped into footballs along with the team’s logo on a hangtag. The necklaces’ link chains include a ball of crystals for extra flair.

“We noticed the entire industry was completely lacking a high-quality licensed NFL collection of sterling silver and crystal jewelry,” said Roy Merlucci, vice president of sales at Midas Chain, in a press release. “We are now the first manufacturer to fill that gap. We are always committed to  creating new and exciting products that bring customers into jewelers’ stores.”

See more from Midas Chain on JCK Marketplace.


Ptak Brothers Jewelry Debuts “Loving Embrace” Contour Wedding Band Program

Ptak Brothers Loving Embrace contour wedding band programHigh-fashion jewelry manufacturer Ptak Brothers Jewelry debuted its “Loving Embrace” program to help jewelers close more bridal sales.

In addition to providing jewelers with access to 72 wedding band styles, the package includes a measuring tool that identifies what shape band will fit against a unique engagement ring. The wedding bands are available in the customer’s choice of precious metals and five different diamond-setting styles. The “Loving Embrace” program also provides an in-case display of same bandsPtak Brothers Loving Embrace wedding band program.

After noticing more of a demand from their customers for matching wedding bands with an existing engagement ring, the company decided to take action. While they previously had clients send their engagement rings to the company to create a matching band, the “Loving Embrace” program simplifies the process.

“As we all know, not all customers are willing to part with their engagement rings, and there is always a risk when shipping a customer’s ring, and always a cost,” said Peter Morfino, president of Ptak Brothers. “With the launch of our new Contour Program, this is a risk you no longer need to take.”

For more information on the program and to see a video demonstration go to thelovingembrace.com.