Shane Co. Opens “Midwest’s Largest Jeweler”

Shane Co. has moved its Brentwood, Mo., store to Olivette, Mo., and is touting its new location as the largest jeweler in the Midwest.

The new store features TV screens showing educational content about jewelry, behind the scenes footage about jewelry creations, a customer lounge, and a diamond viewing area.

“We didn’t just relocate. We built an entirely new jewelry store unlike any other,” Tom Shane, owner of Shane Co., said in a statement. “This is the largest retail jewelry store in the Midwest. We now have room to display many more of our exclusive bridal and fashion jewelry than was possible in our previous location.”