Richemont Sues San Francisco Jeweler Over Watch Listings



Luxury group Richemont, owner of the Cartier, Vacheron Constantin, and IWC marks, has sued thefinestwatches.com, claiming the San Francisco-based jeweler and website advertises Richemont products it isn’t authorized to sell.

The case, filed Sept. 21 in U.S. District Court for the Southern District of New York, charges thefinestwatches.com with false advertising and trademark infringement. Richemont seeks monetary and injunctive relief.

The company’s court papers say the site’s “new arrivals” on Sept. 2 list 23 IWC watches, eight Cartier watches, and one watch from Vacheron Constantin. However, a store representative later told an IWC agent that several of the watches were not available.

In addition, a Vacheron Constantin agent is said to have wired the store $23,750 in funds for one of the watches, but according to the court papers, never received the watch or a requested refund.

The store is also charged with selling a used Cartier watch, even though its site says that all its “watches are unused.”

The company declined to comment to JCK. It has not yet filed a response to the suit.