Rent the Runway Opens First Flagship Tomorrow



The company considers the new outpost a superstore

Rent the Runway—the pioneering fashion company that rents high-end apparel, jewelry, and accessories to consumers—will open its first-ever flagship store at 30 W. 15th St. in New York City’s Flatiron District tomorrow, Dec. 6.

The 5,000-square-foot store, according to a company statement, is poised for omnichannel greatness: It “optimizes several tech and design features to personalize each customer’s visit based on her unique needs, whether in-store, on the site, or in-app.”

The company has six existing retail locations but considers this flagship a “superstore.”

Consumer-facing features include a Genius Bar–esque service area called the RTR Bar and the Style Studio, which offers personal styling appointments. 

(Photos of the new Manhattan store courtesy of Rent the Runway)

JCK Magazine Editor