Picture This, Part 3: Moving Holiday Window Displays at Tiffany & Co.

Playful imagery from the 1950s and 1960s get modern twists this season in the holiday windows at Tiffany & Co. at 727 Fifth Ave. Seemingly mobile displays show ice skaters in Rockefeller Center, tourists in Times Square, a modern family—two dads and a child—roasting marshmallows against a backdrop of the Empire State building, and a taxi, with a trunk overflowing with tiny Tiffany & Co. blue boxes, bouncing along a make-believe city street.

Plus, there’s the light display on the building itself. The merchant created a giant illuminated diamond spray in the likeness of fireworks made for the 1939 New York World’s Fair, an event that marked the 75th anniversary of that historic exhibit. See four reproductions total—two for the building’s Fifth Avenue side and two for the 57th Street side—standing more than 106 feet high, each featuring a yellow center stone five feet in diameter that nods to the 128.54 ct. cushion-cut Tiffany yellow diamond. A light show takes place every 15 minutes daily, from 4 p.m. until midnight, through Jan. 5.

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

A couple exploring Times Square and Jean Schlumberger jewels

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

A couple gazing at a diamond engagement set

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

Ice skaters at Rockefeller Center surrounded by Atlas jewelry. Click here to see the motion!

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

New York City taxi with Tiffany & Co. boxes. Click here to see the motion!

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

Two dads and their child roast marshmallows in view of the Empire State Building. Click here to see the motion!

Tiffany and Co. window display 2014

Photo courtesy Ricky Zehavi for Tiffany & Co.

Tiffany & Co.’s flagship store illuminated with a display inspired by the Tiffany Diamond exhibit at the 1939 New York World’s Fair. Click here to see the Tiffany & Co. video about the daily light show!

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