More Jewelry Industry Twitter Debate on E-Commerce

Inspired by the panels I moderated at JCK Las Vegas on e-commerce and technology in jewelry stores, I asked the same questions—plus a few others—to my fellow panelists to my jewelry industry Twitter followers.

Here are some of the top tweets from our discussion:

Are manufacturers and retailers hurting their future business if they aren’t planning an e-commerce strategy?

How cautious should an independent retail jeweler be about e-commerce?

What are some of the pitfalls they should be aware of in the early planning stages?

How do jewelers measure their return on time, sweat equity, and any ad dollars they are spending on e-commerce?

So I’m a young online consumer, what do you want to know about my e-commerce habits? What questions do you have for me?

Any advice for jewelers that are hesitant or fearful to introduce any type of technology into their stores?

Sales is all about buying from who you like. How do you communicate this in an e-commerce environment?

For more insights, follow @WendyBrandes @MSchechter @peggyjodonahue @KeturahJeweler @DanGordon @BarbaraMooty @jckmarketplace @FocusBMI @BPalumbo21 on Twitter or search for #socialjewels. If you want to add your own two cents, tweet @danielfford or respond in the comment section below.

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