LVMH, the world’s leading luxury products group, today announced a number of appointments within its “Watch & Jewellery Group.”

Thierry Fritsch, previously chairman of the board of Christofle, has been named president and CEO of Chaumet, the prestigious Place Vendôme jeweler acquired by LVMH in October 1999.

Thierry Fritsch, 46, and a graduate of the French business school ESSEC “Ecole Supérieure des Sciences Economiques et Commerciales,” became chairman of the board of Christofle in January 2000, having been its managing director since 1994.

Prior to managing Christofle, he was successively marketing director for France, managing director for Belgium and managing director for France at Cartier, having spent the first five years of his career at Procter & Gamble.

“Thierry Fritsch joins us with solid experience in the luxury market and in managing networks of boutiques, which will be key assets as he works on developing Chaumet and particularly the international expansion undertaken by Pierre Haquet, who will remain an adviser to this Business Group of LVMH,” Philippe Pascal, President of LVMH Watch & Jewellery Group, said in a statement.

LVMH also announced the appointment of Lionel Giraud as vice president of marketing at Chaumet. Giraud, 36, and a graduate of ESSEC, previously held a number of marketing positions at Cartier.

JCK