Kanye West x Jacob the Jeweler Collection Debuts at the Yeezy Show



The chunky gold necklaces got lost in the West-Kardashian spectacle

Hip-hop provocateur and fashion designer Kanye West dragged some of fashion’s most esteemed editors out to remote Roosevelt Island, N.Y., for his fourth Yeezy fashion presentation on Sept. 7. 

The show was provocative for all the wrong reasons: You had to get on a crowded bus to get there, and the show started two hours late—forcing people to wait it out in the scorching midday heat. The Yeezy team also asked models dressed in tight spandex to stand still in the blazing sun for hours, resulting in audience members giving them water and one model actually fainting.

West offered up more of the same ho-hum Spanx-and-sportswear from season three of his collection (if you’re interested in the nuances of his apparel designs, check out The Hollywood Reporter’s excellent coverage of the event). 

But it was Vogue that was given a sneak peek of the hip-hop artist’s jewelry collaboration with Jacob the Jeweler (designer Jacob Arabo)—though the reporting on Vogue.com neglected to include the name Jacob the Jeweler. It alluded only to a “jewelry collaboration” without naming the other party.

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Pieces from Kanye West’s new jewelry collaboration with Jacob the Jeweler (photo courtesy of Vogue and Yeezy)

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Kim Kardashian in the new pieces a week ago at the VMAs (photo courtesy of @kimkardashian)

Though there’s been no official announcement made, the above photo of Kim Kardashian West—who is wearing the same amulet-like pendants seen on the Yeezy models yesterday—was posted to Kardashian West’s Instagram feed about a week ago. In it, she calls the necklaces “Kanye West x Jacob the Jeweler’s new collection.” 

From that photo, shots from the Yeezy show yesterday, and the images Vogue posted of the jewelry—which were noted as being supplied by Yeezy—the collection appears to embody chunky gold chains strung with talisman-like gold pendants cast in the likeness of human faces (perhaps saints?).

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A necklace from Kanye West’s new jewelry collaboration with Jacob the Jeweler (photo courtesy of Vogue and Yeezy)

The other type of necklace photographed (above) was a choker-length gold nameplate style bearing the name “Saint”—the name of West and Kardashian West’s second child.

In classic Kanye-ese, West told Vogue that the new jewelry is “a letter to my wife from a past life that can live past our lives.” Okey-dokey.

Top photo: A model at the Yeezy show yesterday in the new jewelry (courtesy of Vogue Runway)

JCK Magazine Editor