Jewelers Mutual Insurance Co. is partnering with Sarah’s Hope Jewelry—a socially responsible jewelry line that helps provide microloans and small business training to women in impoverished situations throughout the world and the United States—on two initiatives this holiday season that benefit various local community charities.
The company is sponsoring the consumer contest Hope for the Holidays Oct.17–Dec.15. To enter, participants will share how they give back during the holidays.
Winners will receive select jewelry items from the Sarah’s Hope collection, and Jewelers Mutual will make donations ranging from $200 to $1,000 to charities of the winners’ choice.
The company will also support Jewelers for Children by purchasing sets of JFC holiday cards to give to the first 50 people who enter the contest. In addition, if Jewelers Mutual hits a milestone of 12,000 likes on their Facebook page by Dec. 15, one random fan will win jewelry, plus a donation to a charity.
“Everyone loves the beauty of jewelry and the fun of the holidays, but the holidays are also an important time to reflect on all that we are thankful for and not take all our good fortune for granted,” said Patrick Drummond, Jewelers Mutual’s vice president of sales and marketing, in a statement.
Jewelers Mutual will also be participating in the Sarah’s Hope Jewelry fundraiser Giving Back Locally, Nov. 1–Dec. 31.
“Jewelers will get to choose from various pre-packs of select Sarah’s Hope Jewelry items to sell in their store at varying price levels,” Jessica VandenHouten, Jewelers Mutual’s marketing communications specialist tells JCK. “Jewelers can then decide on which local charity they’d like to donate to and the percentage of each sale of select SHJ items to donate to that charity.”
In January, Sarah’s Hope Jewelry will look at how much money each participating jeweler donated, and the jeweler who donated the most will receive an additional $1,000 from Jewelers Mutual.
Jewelry retailers have the option of purchasing pre-packs of select pieces of Sarah’s Hope Jewelry to display in their store. Customers will be able to choose from a selection of earrings, bracelets, and pendants with designs featuring .925 sterling silver and proprietary E’Sperene stones. Retailers will choose a percentage—20 percent is suggested—of each purchase from this collection to assist the local charity of their choice.
“Everything about these two programs is about giving,” said Drummond. “Jewelers Mutual will be donating nearly $4,000 to various charities when all is said and done, and that’s something we’re very proud to do.”
To enter Jewelers Mutual’s Hope for the Holidays contest, learn about the prizes and details, or view the official rules, visit wildfireapp.com/website/6/contests/162451.
To learn more about the Sarah’s Hope Jewelry Giving Back Locally program, contact 877-888-8058 or email info@SarahsHOPEJewelry.com.