JCPenney Partners with Conde Nast

JCPenney announced October 6 a collaboration with Conde Nast
that will grant exclusive licensing of the Modern Bride brand name to JCPenney
in all categories, including jewelry.

The retailer plans a new merchandise presentation in stores
and on jcp.com.  The concept will
launch in the fine jewelry department in February 2011 target 25-34 year-olds.