The Madison Avenue flagship boutique will relocate to 109 Mercer Street.

Ivanka Trump Fine Jewelry announced plans this week for the
expansion of its retail business, complete with a move from its current Upper East Side Madison
Avenue location to a larger 3,100-square-foot flagship boutique in New York City’s SoHo
district. The brand opened its first boutique in 2007. The Madison Avenue shop
is just 900 square feet.

Construction of the new space, located at 109 Mercer Street, starts
this summer; the store is scheduled to open late fall 2011—just in time for the
holiday season. New neighbors include Prada and Phillip Lim. The new space—which will accommodate larger audiences for scheduled events like weekly “Champagne
Saturdays” and co-branded events—will also showcase 10
distinctive collections of jewelry, an environmentally conscious bridal bar, a
VIP room with one-of-a-kind couture pieces, and a gallery for
future categories such as timepieces or specially curated jewelry selections.
In a prepared statement, Trump called SoHo’s trademark cast-iron architecture
and buildings “remarkably inspiring,” and looks forward to “being in a
neighborhood with such invigorating energy.” The brand intends to retain a décor similar to that of the Madison
Avenue boutique—inspired by a luxurious, art deco-inspired boudoir from the
1920’s. Ivanka Trump Fine Jewelry will also continue to maintain its
midtown boutique at the landmark Trump Tower.

The décor of the Madison Avenue boutique—inspired by a
luxurious, art deco-inspired boudoir from the 1920’s—will be replicated in the new space.

JCK