Non-travel spending on “Black Monday,” the traditional start of the online holiday shopping season, rose 26 percent to $485 million this year, comScore Networks reports.
“Despite the hype over Black Monday, this day has not traditionally been the highest online spending day of the season,” said Gian Fulgoni, chairman and co-founder, comScore Networks.
He said Black Monday was only the 12th highest online spending day of the 2004 holiday season and the best spending days actually occurred in mid-December as consumers in 2004 took take advantage of late-season discounts and free-shipping offers.
This year, U.S. consumers spent more than $925 million online during the
Thanksgiving weekend (Thursday through Sunday), an increase of 26 percent over the same period in 2004, according to comScore.
Online spending on Thanksgiving Day reached $144 million, a 12 percent increase over the $128 million spent on Thanksgiving Day 2004.
Americans spent $305 million online on “Black Friday,” up 22 percent compared to the $250 million spent online in 2004.
ComScore estimates that consumer spending on non-travel retail goods at U.S. Internet sites will exceed $19 billion during the 2005 November/ December holiday season, representing approximately 24 percent growth over the 2004 season.
ComScore Networks, Reston, Va., provides insight into consumer behavior and attitudes.