Forevermark to Launch New Website

The Forevermark, De Beers’ much-talked-about diamond brand,
plans to launch the U.S. version of its website this fall.

Key functionality will include a gallery of Forevermark
jewelry designs and Forevermark retail locator.

The brand is also launching a multi-day event in New York
City this week, by letting a diverse group of “influencers” attend a Forevermark
Diamond Masterclass.

In addition, an exclusive event cohosted by Gilt City for a
select group of its subscribers will provide an opportunity for an
influential set of New York City consumers to preview and shop the collections while
experiencing the unique journey of Forevermark diamond through a special
Masterclass session.