Diamdel Sells All Its Lots, Wins Award

Diamdel, the De Beers
subsidiary that sells gems by electronic tenders, sold all of its 410 lots at its
most recent auction, held between June 28 and July 14.

‘‘Prices
on comparable product sales rose further across all product ranges, with the
greatest gains realized in the ‘smalls’ and ‘grainers’ product categories,”
said Jonathan Whitney, director of sales and marketing, in a statement.

Some
80 companies won lots, with bidders hailing from Belgium, Israel, India, and the Pacific Rim. Fifty-five percent of the lots were sold to non-sightholders, and 45
percent to sightholders.

Diamdel
also launched a new form of auction in which customers were able to express
their demand for different quantities of each product to meet their business
requirements.

Diamdel
is also celebrating its election for a prestigious Ruban d’Honneur in round two
of the European Business Awards.

The
Ruban d’Honneur celebrates businesses who demonstrate exceptional performance
within their sector. Diamdel will now compete as a finalist for the
ultimate prize of a European Business Award.

“Receiving
a Ruban d’Honneur from the European Business Awards we regard as a real mark of
distinction,” said Diamdel CEO Neil Ventura in a statement. ‘‘The
innovative approach Diamdel pioneered to negotiating the sale of rough diamonds
has enhanced De Beers’ leadership position.”