Design Your Dream Ring With De Beers’ Newest In-Store iPad App

Just in time for the holidays, De Beers has launched a tailor-made service to help shoppers design their dream ring using its in-store iPad app.

The new “For You, Forever” tool lets customers view De Beers’ diamonds with its innovative iris, allowing shoppers to examine carats in slow-motion as well as to compare and select styles. Customers can then share their creations on social media.

The international diamond brand will also help shoppers select the perfect cut and setting, and can also provide the original drawings and inspirations behind their designs. 

The app itself was developed by Somo and features more than 2,000 diamonds.