DCA and JA Form New Partnership

The Diamond Council of America (DCA) now gives Jewelers of America (JA) members special access to the Council’s membership and online education as part of a new partnership between the two groups.

JA members who aren’t DCA members can join the Council for two years with jewelers paying for the first year and JA covering the cost of the second year ($100). The membership benefits also include access to DCA’s online courses. Online courses, discounted from $115 to $90 as part of the new partnership, teach sales associates diamond and colored stones selling techniques. 

The discount is available to both Jewelers of America members who join through the membership program or are current members of DCA.

Matthew A. Runci, Jewelers of America CEO & President
JA CEO and president Matt Runci.

“Part of Jewelers of America’s mission is to expand our members’ access to expert education services,” says Matthew A. Runci, Jewelers of America CEO & President. “This special partnership with DCA provides yet another education benefit to our members to improve their sales knowledge and increase customers’ confidence in their stores and the industry.”

DCA president Terry Chandler.
DCA president Terry Chandler.

“Diamond Council of America is pleased to offer membership and our training courses to Jewelers of America retail members who, like DCA members, represent some of the most professional retail jewelers in the industry,” says Terry Chandler, Diamond Council of America President.

From the JA website interested JA members can use the mouse-over feature on the “Education” menu bar option and select “Discounts on Education.”