Cowboys & Diamonds: Retailer Susan Eisen Bedazzles Tony Lama Boots

To celebrate the 100th anniversary of cowboy boot
maker Tony Lama, El Paso, Texas–based jewelry store owner and designer Susan
Eisen
was tapped to adorn a pair of fourth-edition El Rey boots in 14k gold
buckles and silver, set with 3.0 cts. t.w. diamonds.
“We had to create a
special way to attach them to the leather and we did it with gold and silver,”
Eisen explained to JCK.

The stones are bezel-set in star and circle motifs; it
took Eisen three months, from start to finish, the make the buckles. The boots themselves
are made of fine-grade leather and feature gold leather accents and soles. “There
is only one pair made every 25 years,” she says. “This is Tony Lama’s 100th
anniversary and we were honored to be chosen to adorn the boots. Leather and
diamonds are the perfect combination for a blingy cowgirl!”

Tony Lama diamond boots

While the boots will be on tour nationwide, Eisen will have
the opportunity to display them in her own store, Susan Eisen Fine Jewelry and
Watches
at 5857 North Mesa, from Sept. 8 to 15. Also on view and for sale will
be art and jewelry from the estate of Louis Lama Jr. “We are coupling the boots with an exhibit of jewelry and art from
the estate of Louis Lama Jr., which we were asked to liquidate for the estate.”

Susan Eisen adorns a pair of Tony Lama cowboy boots

Valued at $50,000, the boots are not for sale.