Charm Company Combines Perfume With Jewelry



Can wearing jewelry make you smell better?

The Fiora collection—which combines authentic Italian beads with perfume—utilizes homogenically bonded, ultra-absorbent fibers to retain fragrance.

“I’ve worked with jewelry companies since the 1970s. Those experiences made me decide to start a company on my own,” says owner Mark Busbee.

Busbee, who lived in Europe for eight years, became inspired by his experiences in Venice, particularly by the beauty of Venetian glass. “Every glass bead [comes] directly from Italy,” Busbee says. Glass artisans from Arezzo, Vicenza, or Murano handcraft each piece.

The jewelry is also made with sterling silver, precious, and semiprecious stones, and Swarovski Elements Crystal.

New pieces allow consumers to spritz on their own perfumes, which will remain on the jewelry for months at a time.

“The physical parts of the perfume jewelry is made so that the customer can unscrew the pieces and apply their own favorite perfume by dropping in our little filters—or what you might call sponges—that contain Populus grandidentata fibers,” Busbee says. “These fibers, we discovered, naturally bond homogenically to various natural substances such as liquids or molecular solids and hold them for longer periods of time.”

Photo courtesy of TransMedia Group

The collection—which includes 3,300 pieces ranging in price from $6.90 to more than $1,200—can be purchased online or in select U.S. locations, including retailers in Florida, Texas, and Tennessee.