Birks & Mayors Responds to Unusual Stock Activity

Birks & Mayors announced Nov. 10 that as a result of unusual stock activity in the company’s Class A Voting Shares, the NYSE Amex has
contacted the company and requested it issue a public statement indicating
whether there are any corporate developments that might explain the unusual
activity.

Birks & Mayors maintained that it is not aware of any
corporate developments that might explain the stock activity, and it
is the company’s policy not to comment on unusual activity or rumors.

On Wednesday Nov. 10, the company’s stock went from $1.32 to
$1.60, and then down to $1.15, finally ending the day at $1.32.