BaubleBar Opens Pop-Up Shop in Downtown NYC



To celebrate its two-year anniversary, fashion jewelry retailer BaubleBar is opening a pop-up shop in Manhattan’s Meatpacking District on Feb. 1.

BaubleBar Unwrapped—as the 1,000-plus–square-foot pop-up space has been dubbed—will offer the brand’s best-selling styles (priced $15–$250), styling sessions, and goodies including a “present wall.” (Each shopper will receive a surprise gift from BaubleBar.)

Unwrapped, located at 344 W. 14th St., will be open through Feb. 16.

The online retailer also operates a shop at 230 Fifth Avenue in New York City, which opened in October 2012. 

BaubleBar was recently featured in JCK’s December 2012–January 2013 issue as its Innovative Retailer. One of the retailer’s newest designer collaborations is with Alex Woo, a contestant in last year’s JCK Rock Star competition.