working at a jewelry store doesn’t seem like preparation to work for apple. but now it might be.

" /> Apple Looking for Fashion and Luxury Salespeople to Sell Watch – JCK

Apple Looking for Fashion and Luxury Salespeople to Sell Watch

Working at a jewelry store doesn’t seem like preparation to work for Apple, but now it might be. 

Apple is recruiting retail salespeople with a fashion or luxury background to sell its new Apple Watch, according to a report in 9to5 Mac, which quotes internal hiring documents.

The current head of the Apple stores, Angela Ahrendts, has both a fashion and luxury background, having served as CEO of Burberry.

All of which suggests that Apple will transform itself into a luxury retailer with the watch’s unveiling early next year, the site says. Some reports have suggested that the highest-end Apple Watch may sell for as much as $5,000.

It notes that at the Apple Watch’s debut at Paris boutique Colette, the timepieces were kept behind glass at Apple-style tables, but could be removed by store employees.

“You can almost certainly expect Apple’s approach to have its own unique spin that differs from any existing jewelry retailer already in business,” the site concludes.

 

A photo posted by Liu Wen (??) (@liuwenlw) onSep 9, 2014 at 5:33am PDT

Model Liu Wen checks out the Apple Watch at Colette, in an image from Wen’s Instagram.

JCK News Director