Amazon 3Q Diamond Sales Up 75%

Online retailer Amazon.com Inc. said Tuesday its third-quarter diamond sales rose more than 75 percent year over year.

The company said that each quarter a rising number of customers are visiting its online jewelry and watches store.

During the quarter, Amazon.com’s best-selling diamond products included white gold Journey Curve 0.5-ct. pendant and the yellow gold Journey Curve 2-ct. pendant. Gemstones were very popular in the third quarter, Amazon said. Purchses included a white gold ruby and 2-ct. diamond ring, a 14k white gold pink sapphire and diamond bracelet, and 14k yellow gold four-prong round peridot stud earrings.

The Seattle-based company said it added 2,269 new styles of diamond jewelry to its selection during the quarter and more than 240 new gemstone products.

Amazon.com’s Jewelry & Watches Store offers more than 100,000 diamond jewelry and watch items, including 5,000 diamond watches, 16,000 pairs of diamond earrings, 22,000 diamond necklaces, and 7,000 bracelets

“Buying diamonds online, whether it be a ring, a pair of studs, or a pendant is a very important purchase,” said Peter Lai, director, Amazon.com Jewelry & Watches Store. “At Amazon.com we pride ourselves on offering our customers nothing but the highest-quality diamond products at the lowest prices with an easy and convenient experience.”