5 Jewelers Share Holiday Promotional Cheer

Here’s a snapshot of some of the ways retailers are promoting and celebrating their stores this holiday season.

1. Great Decorations

Reinhold Jewelers' holiday window display

Christmas decorations by Sofia Maldonado at Reinhold Jewelers in Puerto Rico

2. Online Sales

A 25 percent discount on online inventory at Burlington, Vt.–based Lippa’s through New Year’s Eve

3. Staff Parties

Lily and Co. in Sanibel, Fla.

Sanibel, Fla.–based Lily & Co.’s 2014 holiday party

4. Incentives to Buy

A 30 percent off sale at Chicago-based Frank Michael Jewelers, as well as a free gifts with purchase—a putting kit for him or a free stretch ring or bracelet for her

5. Special Collections

Reinstein Ross gallery in New York City

An open house at the Reinstein/Ross gallery in Manhattan with a special exhibition of glass from Murano, Italy

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